So I recieved an email today from ktown4u about a new product that they had brought in. Of course, of all things, I didn’t expect it to be OkCat skincare! It seems to be a milk based face cream with promises of hydration and a brightening effect – and packaging that is very reminiscent of 3CE’s of a similar name.

This one is a collaboration between 2PM’s Ok Taecyeon (the brilliant artist behind this kitty) and company called Costro. The brand is under Costagram which is targeted to a younger audience, specifically kpop fans. Have a look below and tell me what you think.

It appears that they half a lip balm and a mask pack as well. As much as I’m often very hesitant about these sort of gimmicky products, I have to admit that they’re pretty cute! I’m amazed that Taecyeon has managed to build a brand with the OkCat character and find it quite respectable that he has teamed up with a proper cosmetics company to release the skincare line. The lack of research is why I usually steer away from celebrity lines, though the OkCat line is clearly more of a trend item than anything.

All images have been taken from ktown4u and the face cream is available for USD$32.53 on the website!