As Kbeauty fans, I think that it’s very (very) easy for us to accidentally neglect all of the other products that are out there for us – even those that are still within the Asian beauty industry! The fact is that the Korean industry is huge, with many low-end, high-end, mainstream and even indie brands that are constantly putting out new products, developing new formulas and just really demanding our attention. However, some people might have noticed that I had paid a little attention recently to Japanese cosmetics and skincare. Admittedly, I don’t have much knowledge or experience in their industry (and could hardly name even ten brands) but I have heard some great things about them!
For this reason, I am so happy that I have been sent some pretty interesting things by Alpha Beauty to review! All of these brands are completely new to be and, while I had heard of their names before, I am definitely going in with zero subjectivity no preconcieved expectations.
I’ll be giving everyone a brief overview of the products that I have received (and have already started testing). If you are interested in Japanese cosmetics or skincare, check out Alpha Beauty!