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The beauty industry moves fast and there are new release products coming out almost every day. With the prominence of social media, it’s also impossible to deny how important packaging is. Whilst the actual formula and product is still the most important, you can’t have a successful product unless you’re nice to look at too! That’s my opinion anyway.
In this list, I’ll be sharing with you some gorgeous packaging and also why I love them (from both a designer and consumer perspective). Consider this a gift guide or even a shopping guide for when you’re wanting to make your next purchase.
As reference, I love packaging design that is unique, speaks well to the brand identity but is also practical and highly functional. So, don’t expect me to be listing pizza shapes eyeshadow palettes or chunky, cat paw lipsticks though – no one has the time (or vanity space) for that!
To be frank, eyeshadow palettes are my personal weakness. I buy so many of them that I’ve become somewhat of a collector but that isn’t practical for the every day makeup user. The fact is that we have so many options now that I can be very difficult to navigate, so today I’ll be recommending some of the best eyeshadow palettes – in my humble opinion anyway.
I will be recommending palettes based on quality, versatility and ease of use – so read on!
It’s no secret that I’m a hugePat McGrath Labs fan and, with their new 25% off Sublime Summer Sale now live, I couldn’t resist sharing some of my personal favourites from the brand. From stunning eyeshadow palettes to flawless, runway ready skin, read on for some of my top recommendations and thoughts!
It’s that time of the year again – holiday releases are coming. I’ve been keeping an eye on some of these launches and, while some brands have slacked off a little in 2020 (understandable given how the pandemic has impacted everything), there are still a lot of great ones! From celebratory eyeshadow palettes to brilliant skincare sets – there’s so much to choose from.
It would be exhaustive to include absolutely everything, so this article mostly features things that I’m personally interested in trying or think would be a great gift option. Most, if not all, of these will be beauty related and available either in Australian stockists or online – all information which you will find here, of course.
Please note that this list is also being updated as new announcements are made so let me know if there’s a brand or release you think I should add in!
Now let’s start shopping!
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I try really hard not to recommend products that are overly expensive because, even if I love the product, it is all just makeup in the end and I hold firmly to the belief that there are plenty of more important things in the world. Still, it’s a bit hard when I’m such a big fan of Pat McGrath (and her brand) because her products are notoriously expensive, but they are definitely a high quality luxury item.
For people who want to try out her eyeshadow formula and may not be ready to invest in a full-size, these Eye Ecstasy Palettes may be perfect for you! Priced at either AUD$51 from the Pat McGrath website or AUD$47 at Sephora Australia, these are five pan mini palettes that let you indulge in this luxury formula at a much more affordable price point.
In comparison to the full size palettes, these are obviously smaller and the packaging isn’t as fancy, but I like that they give more variety than a quad. The shades are perfectly curated too. For people who love neutrals, check out the Sublime Palette, but if you want a pop of metallic colour, then go for the Subversive Palette (which is what I’m reviewing today).