Brand Spotlight: Smith & Cult

I had been eying some of these Smith & Cult products since I first saw them online – and now they’re finally stocked at Sephora and much more easily accessible, so I just had to write a post about them. This brand is founded by the same woman who did Hard Candy (Dineh Mohajer launched it in the 90s) so you know that they have plenty of experience and knowledge in all things nails and beauty. Similarly, Smith & Cult started out with their nail products first and have now branched out into cosmetics, and I really couldn’t be happier about the quality of their products!

These were sent to me as samples from PR, but I had actually contacted them myself about reviewing the brand because I was personally so impressed by the quality of what I had seen at Sephora! Of course, I did want to get more information about them as well, as I feel like they have been a bit under-represented outside of Instagram (where their unique nail polish bottles are a blogger’s haven), so it was really good to get an insight into their brand values and their range too.

So Smith & Cult is, according to the website, all about the duality of personalities – represented by bold, sharp colours and cosmetic looks. In a way, their concept is a bit similar to Urban Decay (another favourite of mine); feminine, edgy and unique. It’s easy to see why I’m such a fan, since they embody all of the values that I hold so dear to me. All of that said, today I’ll be discussing three products from their line and giving you my thoughts on them – The Tainted Lip StainedLash Dance Mascara and a selection of their Signature Nail Polishes.

Ready? Lets go!

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