We don’t have many kbeauty sources here in Sydney, or our selection in general can be rather small in comparison to other countries, so you can imagine my excitement for this! I was recently chosen as one of the new Brand Ambassadors for The Face Shop Sydney/BONIIK and we had a welcome night around two weeks ago – and it was so good. I wanted to write this post before I left for US/Canada but time hasn’t been on my side, so here I am finishing it in my Montreal hotel.
The Face Shop Sydney specifically is very close to my heart. Years ago when I first got into Korean beauty, we only have extremely limited choices here in Sydney and I didn’t shop online back then either. From their store, I got my first bb cream (the Power Perfection) and my first HG eyeliner (there was a gel liner crayon that lasted really well on my eyes). I don’t use either of these products anymore, but it’s still a significant part of my beauty journey.
The BONIIK store, on my other hand, was opened recently by the same people. Meeting the manager, she explained that this store (which carries a wide range of different brands and products, ranging from smaller brands like 23 Years Old to high end brands like Hera) came to fruition as a response to changes in how people view beauty now – in the past, people wanted to be loyal to a single brand and would buy everything from the same line, hence the popularity of one brand stores. However, people are now more interested in trying different products and exploring their options.
For that, I can definitely agree. I love walking into stores that have a large range of products and, even when I find something that I love, I’m always on the look out to see if I’ll find something that I love more. On this note, I think that BONIIK has definitely hit the spot and I’m excited to show you more photos of the store! Of course, if you’re not based in Australia, you can also shop their range online so check that out too – click here.