Brand Spotlight: Amuse, the Vegan K-Beauty Brand

If you’re a fan of Red Velvet (the kpop group), then you have definitely heard of Amuse before – because their brand model is Seulgi! Based in Seoul, they’re a fairly new beauty brand that’s all about clean, vegan formulas (certified by Eye Vegan), sustainability, and well as unique colours that bring happiness and good vibes.

I was originally introduced to Amuse through StyleKorean‘s recommendation, as they’ve started to stock a huge range of their products. After that, I took my time painstakingly deciding what I wanted to try, because I was essentially keen on everything.. but I think I made some great choices!

Read on to see some of the different formulations by Amuse, including their Eye Vegan Sheer Palette, Blush Kit and Dew Velvet Lip Tint. I also have a review of their cushions coming soon, but I wanted to keep those separate. Check out StyleKorean to shop their entire rane but before you do, let’s get into this post.

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